TI SENTO - Milano x Danie Bles 

TI SENTO - Milano x Danie Bles

Long awaited TI SENTO - Milano x Danie Bles collection now available

COLORFUL COLLECTION NOW AVAILABLE ONLINE AND IN STORES

The highly anticipated collection of TI SENTO - Milano in collaboration with stylist Danie Bles is available today at jewelers, the ByDanie Vintage Store and online at www.tisento-milano.com. Lilian van Zuylen, Head of Design at TI SENTO – Milano and Fashion Entrepreneur Danie Bles have joined together at the beginning of this year and designed a collection with colorful details inspired by summer destinations. Highlights of the collection are the medallion and the statement ring with colored stones. Danie's motto "Mix & Match" has never been translated so beautifully, resulting in yet another high-quality collection of TI SENTO - Milano.

TI SENTO x DANIE BLES
The TI SENTO - Milano x DANIE BLES collection is defined by vintage influences, a mix of 18k gold plating, and cheerful summery colours. Danie was inspired by her favourite holiday destinations, namely Ibiza, Capri and St. Tropez. “For as long as I can remember, I visit small local markets during my holiday, looking for hidden treasures and unique jewellery pieces. In particular, turquoise jewels, a color that always catches my eye!”, according to the stylist. It is therefore no surprise that this fresh color predominates in the TI SENTO - Milano collection made of shiny silver and 18k gold plating.

The TI SENTO – Milano X DANIE BLES collection is available in jewellery stores, in the ByDanie Vintage Store and online at www.tisento-milano.com. Prices range from €69 to €299.

TI SENTO – Milano, Goldsmiths Who Love Silver
Since 2003, TI SENTO – Milano is the leading brand in the field of affordable but handmade jewellery. All TI SENTO – Milano jewels are made from 925 top quality silver. To give the silver an extra shine, the jewels are coated with a rhodium layer, which protects against scratches and discoloration. All the gold plated jewellery is made of 925 sterling silver with 3 micron layers of 18k gold.

Danie Bles
Danie started her career as a stylist and is now one of the leading fashion entrepreneurs in the Netherlands. Besides having her own shop, her event agency ByDanie, and her own styling training, Danie has been Creative Director of Amsterdam Fashion Week since 2017.

TI SENTO – Milano makes its first foray into China


Amsterdam, 8 april 2019


TI SENTO – Milano, the European jewellery brand, is making its first foray into China and plans to launch officially in the Chinese market later this year.


“In line with our global ambition, the next step for TI SENTO - Milano is to further expand our international presence. After a year of developing and creating our digital foundation, TI SENTO - Milano now takes the silver origin brand into the Chinese Digital landscape to capture the hearts of Chinese women with content, experiences and products obtained in the ways of the future.” says CEO Arjan van Zuylen.

 
In a recent report of the South China Morning Post[1], it is said that “Chinese women like to mix and match and buy a range of styles to accessorise their outfits for different occasions. “ Known for its iconic designs of quality silver jewellery, TI SENTO – Milano is confident that it will enchant Chinese consumers with its unique appeal of accessible luxury and effortless sophistication.


TI SENTO – Milano has partnered with Five Degrees, a Dutch-Chinese boutique consultancy that helps Western companies enter the Chinese market, with a focus on activating online sales and marketing channels for fashion and lifestyle brands. “In Five Degrees we have found a partner to support us end-to-end and to localise and activate our brand in the Chinese market.” Arjan van Zuylen countinues.


“We are honoured to help TI SENTO – Milano with their exciting journey into China”, says Bei Wang, Chairman of Five Degrees. She emphasises that Chinese consumers are extremely digitally savvy and over the years have become more sophisticated. “With China’s distinctive digital ecosystem, it is crucial to truly understand your target groups and to have a strong and specific customer activation strategy and plan in place.”

 

[1] https://www.scmp.com/business/companies/article/2186014/nice-bit-dull-why-chinas-growing-ranks-affluent-independent-women   

TI SENTO - MILANO POP - UP Atelier

TI SENTO – Milano POP UP Atelier: The journey continues for TI SENTO jewels. They are taking over Amsterdam!

After an exciting Amsterdam Fashion Week runway show, the TI SENTO – Milano jewels and their designers are ready to Meet you.  The looks created by well-known Dutch celebrity stylist Danie Bles, will be on display along with all of their other handcrafted silver jewels. The designers will be working on their next collections and be on-hand to answer questions.

Made exclusively by Goldsmiths who love Silver, these jewels are sure to inspire and enchant you. Mix & Matching is at the core of the TI SENTO brand enabling fans to create their own personal look every time they wear the jewels.

“We wanted to give our fans the opportunity to meet all of our jewels in one shop. To meet our designers and see first-hand how our jewels come to life. Connecting this POP-UP Atelier to the acclaimed Amsterdam Fashion Week was a logical link.” says Arjan van Zuylen, CEO at TI SENTO. 

Danie Bles will be giving a workshop in the POP-UP Atelier on how to Mix & Match TI SENTO jewels to create your own personal look.  Other workshops include getting your nails done by Amsterdam’s newest nail art concept salon Lakwerk, styling tips by Grazia Magazine and not to miss, the open workshop by Luxury Fashion Illustrator Anna Wijnands.

The TI SENTO – Milano POP UP Atelier is open from Tuesday the 12th of March until Sunday the 18th of March 2019.

Press event: Tuesday the 12th of March from 16:00-18:00

For press related questions contact MOOI PR: celine@mooitheagency.com

Event info: https://www.tisento-milano.com/collections/pop-up-atelier

https://maison365.nl/

http://www.bydanie.nl/

https://www.lakwerk.com/

https://www.annasillustrations.net/

AMSTERDAM FASHION WEEK | Maison365 X TISENTO - Milano

TI SENTO – Milano is taking over Amsterdam with their iconic Mix & Match jewels during Amsterdam Fashion Week!

TI SENTO – Milano will be part of a unique collaboration during this year’s Amsterdam Fashion Week. Maison365, the fashion store owned by the well-known Dutch celebrity stylist Danie Bless, will be creating new looks for the runway with TI SENTO’s jewels.

“Our Mix & Match jewellery will have center stage during the fashion show with Maison365. Combining our jewels to create a personal look is the core of what TI SENTO is all about” says Rosanne Laheij, Country Manager for The Netherlands.

This latest edition of the Amsterdam Fashion Week is focused on fashion, art and design which is a perfect match for TI SENTO – Milano. All of their jewels are made by Goldsmiths who love Silver with special attention given to their design, details and craftsmanship. Their iconic jewels will delight you.

The looks created for this show will be on display in their POP-UP store in Amsterdam the following week.  Meet them, Love them, Dance with them…

The complete program for AFW can be found here: https://amsterdamfashionweek.nl/afw-studio-01/

For press related questions contact Céline at MOOI PR: celine@mooitheagency.com

#tisentomilano #TISENTOxMaison365  #goldsmithswholovesilver


TI SENTO – Milano POP UP Atelier

Huidenstraat 13 –H
Amsterdam
Tuesday March 12th to Sunday March 17th 2019